DANIELA

ARBELAEZ

SOCIAL MEDIA STRATEGIST AND CONTENT CREATOR

ABOUT ME

I excel at forging connections between brands and their target audiences through the use of visual language, while simultaneously enhancing operational efficiency through innovative workflow solutions. As an innate collaborator, I am adept at making informed decisions proactively. My strengths lie in problem-solving, marked by a high degree of flexibility and a diverse skillset. I am a quick learner, and readily adaptable to evolving circumstances.

TABLE OF

CONTENTS

1

Branding

SOCIAL MEDIA & newsletters

TikToks and ReelS

UGC CONTENT & ad creation

photography for content

Personal projects

2

3

4

5

6

BRANDING

Visual brand language and

building guidelines.

LET 'S FLY APP BRAND GUIDELINES

SEE THE PROJECT BY CLICKING HERE

landing page prototype

socialS & newsletters

Strategy, conception

and execution

01

I've long been drawn to social media as a creative outlet and a means of expression across diverse platforms through visual communication. A fundamental aspect of maximizing visibility involves crafting and overseeing content tailored to specific platforms, a task I find deeply fulfilling. My aim is to harness the distinctive voice of each platform and tailor messages to suit the respective audience.

GLAS SOCIAL MEDIA MANAGEMENT

SEE THE PROJECT BY CLICKING HERE

lET’S FLY SOCIAL MEDIA MANAGEMENT

SEE THE PROJECT BY CLICKING HERE

AKIND SOCIAL MEDIA MANAGEMENT

OLIVIA SOCIAL MEDIA MANAGEMENT

SEE THE PROJECT BY CLICKING HERE

Before

After

2HEAL SOCIAL MEDIA MANAGEMENT

SEE THE PROJECT BY CLICKING HERE

Before

After

glas ig Stories creation

AKIND ig Stories creation

olivia ig Stories creation

glas newsletters templates

user flow: 2 face shapes

USER FOLOW: HANDMADE GLASSES

glas collection landing pages

retro sight drop

akind newsletters templates

SPRING DROP

summer campaign

02

As an artist, I've delved into various forms of media, and I've discovered that working with clips and videos provides a particularly gratifying avenue for creative expression. I'm particularly drawn to crafting still-life compositions and minimalist arrangements imbued with a subtle and romantic aesthetic.

glas digital channels video creation

press to play

BREEZE SHADES capsule DROP

retro sight capsule drop

back in stock tinted collection

color elegance

outfit check

weekdays

AKIND digital channels video creation

press to play

white and yellow gold combos

diamond addicted

3 years of akind

in love with our pave collection

wishbone ring drop

diamonds are girl’s best friends

ugc & ad

creation

Conception and execution of engaging concepts to drive sales in paid online campaigns

press to play

press to play

photography for content

Creating clean compositions and layouts for multiple purposes

03

I've had the privilege of both professionally studying and pursuing photography as a hobby for numerous years. It remains an enriching means of encapsulating life and emotions through the art of imagery. Whether it's landscapes, portraiture, or abstract subjects, I firmly believe that beauty can be found everywhere when viewed through a discerning lens.

SOCIAL MEDIA POSTS & CAMPAIGNS

personal

projects

Design case studies and others

04

I take great pleasure in dedicating my free time to creative pursuits, frequently engaging in mock projects that involve activities such as rebranding, conceptualizing posters, and crafting art within imaginary scenarios. Additionally, you can find design case studies for various companies within my portfolio.

case study marketing concept

let’s work

together

danarbe@gmail.com

Stockholm, Sweden

+46 76 000 68 88

linkedin.com/in/danielaarbelaez